What is GreenContributor?
GreenContributor seeks to create a platform that provides an opportunity for students and the general community to participate in environmental initiatives, besides providing environment education, learn about green initiatives, volunteer in environmental community projects and a rewards and recognition program.
This website will provide a mutually beneficial platform to communicate, share and exchange information related to green practices and initiatives, case studies, success stories by schools and businesses and an opportunity for students and individuals to showcase their skills and talents and generate ideas.
Why this initiative and how to promote pro environment behaviour and develop green character?
In general it is seen that people participate in green activities either because it is a fashion statement (status symbol), or due to peer pressure (compare against benchmark), or for an egoistic consideration (people like to be acknowledged for doing something), or because of altruistic & biospheric consideration (considering the good of others and the environment global sum of all worlds ecosystem).So it is related to how people behave.
How to influence people’s behaviour?
Various researches have shown that people tend to behave based on social norms. While emphasizing positive behaviours and relationships with the focus on the morality helps in building character, various researches have indicated that addition of performance part pushes the students/people to do their best.
They act when they are bench marked against neighbours, neighbouring communities. They also act when their actions are followed by some sort of acknowledgement or making things visible.
This is the reason to have a rewards and recognition system for providing the motivation and the opportunity to participate and creating an environment to benchmark communities with other communities, schools with schools and businesses with businesses.
What is the intended outcome?
To create a community “empowered with green character through green behaviour”.
George Koshy -Mr. Green
This initiative was founded by George Koshy, while a researcher at the Business Intelligence Unit of Seneca College and wanted to use the synergy and connection between Environment, Education, Marketing and introduce the 360 degree perspective of Global Issues to mold students in becoming Global Environmental Ambassadors.
George, earned a post graduate Diploma in Management Studies from one of the premier Management Institute (JBIMS / Bajaj Institute), Bombay (1994) and a B.E in Electronics from Bangalore University (1989). He also completed a post graduate program in Business Intelligence from Seneca College (2008) with High Honors. His association with business groups and academics and brainstorming, led to this initiative, in empowering green character among the students and general community. He has held senior management positions in companies within ICT sector internationally and also played a key role in the development of several key decision support and communication initiatives starting from mid 90s, like design of Dashboards, enterprise applications, including the indigenous development of SWIFT Gateway in India.
Global Consultant and Transition Coach - Mr Peter Phillip
Global Consultant and Transition Coach - Peter Phillips career as a senior level human service specialist spans over 20 years working in business, education, healthcare, social service and justice systems in North America, United Kingdom and the Caribbean.
Global Educator - Ms Rhonda Ewing
Education Consultant and Science Curriculum Coordinator & Educator, SC, US
Global Educator - Ms Rachel George
Middle School Science teacher, Canada
Global Educator - Mrs Florence Nkowane Lutale
over 20 years as IGCSE and IB History Teacher - and currently managing GreenContributor Zambia Ltd
Global Educator - Ms Elisandra Misturini
Education consultant who has been deeply involved in getting students from schools and colleges in Porto Alegre, Brazil to Canada for English Language proficiency. Elisandra will bring her passion and abilities to get students from Schools in Brazil be involved in collaborative programs and educational exchange.